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IMPOSSIBLE ANNOUNCES BREAKTHROUGH IN ANALOG INSTANT CAMERA DEVELOPMENT

by JamesNYC10. September 2012 07:11

IMPOSSIBLE ANNOUNCES BREAKTHROUGH IN ANALOG INSTANT CAMERA DEVELOPMENT
NEW MODULAR PLATFORM IS BASIS FOR VARIOUS NEW ANALOG INSTANT DEVICES
FIRST CONCEPTS INTRODUCED IN KICKSTARTER CAMPAGIN AND AT PHOTOKINA 2012

New York, USA, 10 September 2012. – After 18 months of intense research and development, Impossible today introduces a groundbreaking module for analog instant photography: A high precision platform named “Impossible FPU” (Film Processing Unit), that processes and develops Impossible instant film. This highly advanced device is the basis for a range of new analog instant cameras and hardware concepts to be introduced in 2013.

When Polaroid discontinued camera production in 2007, all know-how, machinery and components linked to analog instant camera production were being disrupted. With Impossible being dedicated to today’s creative market of analog instant photography by re-inventing new instant film materials, the development of a new analog instant hardware was the next major ambition. Impossible reinvented the FPU from scratch, based on today’s available components and materials and new expectations and demands.

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"Papa, ... Music is your love, but Photography is your Religion." - Joya D. Hall-Sullivan | Age 10

 

"All photographs are accurate. None of them is the truth." - Richard Avedon - 1984


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" The camera is much more than a recording apparatus. It is a medium via which messages reach us from another world." - Orson Welles


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"Our virtues and our failings are inseparable, like force and matter. When they separate, man is no more. " - Nikola Tesla


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"When I have sex with someone I forget who I am. For a minute I even forget I’m human. It’s the same thing when I’m behind a camera. I forget I exist." - Robert Mapplethorpe


" Great photography is always on the edge of failure." - Garry Winogrand


"I don’t think photography has anything remotely to do with the brain. It has to do with eye appeal." - Horst P. Horst


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"Avedon claims to have been the best photographer in the '60s - bullshit - Bob Richardson was - despite or because of being insane and strung out on drugs, I managed to do photographs that are considered iconic - being known as the 'photographer's photographer' means I lead and they follow - I'm broke and they are rich." - Bob Richardson


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