10. September 2012 07:11
IMPOSSIBLE ANNOUNCES BREAKTHROUGH IN ANALOG INSTANT CAMERA DEVELOPMENT
NEW MODULAR PLATFORM IS BASIS FOR VARIOUS NEW ANALOG INSTANT DEVICES
FIRST CONCEPTS INTRODUCED IN KICKSTARTER CAMPAGIN AND AT PHOTOKINA 2012
New York, USA, 10 September 2012. – After 18 months of intense research and development, Impossible today introduces a groundbreaking module for analog instant photography: A high precision platform named “Impossible FPU” (Film Processing Unit), that processes and develops Impossible instant film. This highly advanced device is the basis for a range of new analog instant cameras and hardware concepts to be introduced in 2013.
When Polaroid discontinued camera production in 2007, all know-how, machinery and components linked to analog instant camera production were being disrupted. With Impossible being dedicated to today’s creative market of analog instant photography by re-inventing new instant film materials, the development of a new analog instant hardware was the next major ambition. Impossible reinvented the FPU from scratch, based on today’s available components and materials and new expectations and demands.