30. April 2013 01:13
In a move that again demonstrates that Hasselblad has lost it's connection to it's long time users and to the photo graphic community in general Hassleblad has made another bad decision, to discontinue their V system. Now all we have left is a camera that has a Hasselblad label and that is manufactured by FUJINON - James Sullivan
Hasselblad has announced the discontinuance of the Hasselblad 503CW, the last V system camera in its portfolio. The decision, which comes into immediate effect, brings to an end over a half century of evolution of the company’s original camera line. Hasselblad has confirmed that the last 503CW has rolled off the production line but the company will continue to provide V System accessories while stocks last. V System support will also still be available through "current channels."
Hasselblad Press Release End of the line for the Hasselblad V System
Hasselblad is to cease production of its 503CW model - the last V System camera in the company’s portfolio.
The decision, which comes into immediate effect, brings to an end over a half century of evolution of the company’s original camera line.
Dr. Larry Hansen, Hasselblad Chairman and CEO said: “Everything has its place in time. The veteran 503CW combined with an extensive V System range of interchangeable lenses and accessories, was for seventeen years, the camera of choice for discerning professionals and aspirational amateur photographers
But there has been a substantial decline in demand for this camera over the past five years or so and the time has now come for us to reluctantly consign the V System to history. In so doing we would like to thank all fans and customers for both their loyalty and their enthusiasm for our legacy Hasselblad V System.” He added: “Now of course the focus on medium format capture is on our H System – the world’s most advanced camera. The latest generation cameras represent medium format capture engineering at its most exemplary and are well-placed to secure and underpin the company’s unrivalled reputation for providing highest image quality and craftsmanship. Additionally we are focussing on new products for advanced enthusiasts.” Hasselblad has confirmed that the last 503CW has rolled off the production line but the company will continue to provide V System accessories while stocks last. V System support will also still be available through current channels.
31. March 2013 02:49
Photo Assistant Basics - Hasselblad A12 film back loading for 120 roll film
30. March 2013 13:53
Photo Assistant Basics - Hasselblad A16 film back loading
30. March 2013 01:08
Our friend James Weber who when not shooting fashion and beauty, has become a serious Wet Plate photographer. And like every American he too wants things bigger. To achieve that James did a great deal of research and came up with the idea of using an "Indoor Grow Room" as a camera.
check out his full story with more images videos and details here.
29. March 2013 13:56
Photo Assistant basics - Hasselblad A24 film back loading
26. February 2013 04:00
Our friend James Weber just posted a great Landscape & Nude series of black and white images that he did while out in Red Rock Canyon, Nevada.
Images taken with a Hasselblad H3D.
Click on any of the images to view all of the images on his site and view the full series.
24. February 2013 03:47
Well over a year ago I worked on a men's fashion shoot late at night at a King Tut exhibit here in NYC. We loaded in to the museum at around 9:45 PM and shot until nearly 6:30 AM and then hauled all of our equipment out of the museum and back to the studio by 8:00 AM. During the course of the shoot everyone including the photographer started to slow down and lost energy. Bad things happen when the energy and the brain start to fade after midnight. Since it's been a year the pain of watching this has faded.
19. January 2013 19:37
Upon request I have pulled together a number of clips show the movement of our Red Wing Boom being used as a Jib for video that would other wise be considered out takes from our Wet Plate Collodian fashion shoot a few weeks ago. You'll have to excuse any jittery moment which is due to my habit of consuming large amounts of coffee on those days when I'm in the studio. Other wise the Red Wing Boom was a really solid performer for what I needed on that day. Note too that only a few times did I use the camera zoom rather than rolling the camera in tight.
11. February 2012 09:16
Camera and cine lenses need to operate perfectly in extreme conditions, withstanding everything from scorching heat and bitter cold to sandstorms and severe vibrations. The video shows how Carl Zeiss researchers systematically submit lenses to extreme stresses in order to arrive at findings that can help in future lens design and development.
The video was shot with a Sony NEX-FS100 and Carl Zeiss ZF.2 SLR lenses with an F to E mount adapter.