13. December 2012 13:36
This week I was hired for an advertising shoot to: "Create slightly diffused southern daylight" with strobes in a rentals studio here in NYC. for a pharmaceutical campaign.
This was a fun challenge as most of the time people want straight daylight duplicated in the studio; or they hand me a tear sheet and say: "..make it look like this...". More often than not photographers and assistants will bring in HMI lights (4K or larger) onto a set and call it "Good-nuff" when attempting to duplicate a day light type of light source in the studio.