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Phase One announced the IQ series of digital camera backs, setting a new standard for image quality.

by JamesNYC January 24. 2011 04:34

Unlimited creativity at your fingertips



Today, Phase One announced the IQ series of digital camera backs, setting a new standard for image quality.

The IQ series is the answer to the professional photographer’s wildest dreams and exists as the most sophisticated and capable photographic system ever engineered and built!

The first system that will ship is the Phase One IQ180 digital back. Built on the most advanced sensor ever, the IQ180 can capture images at full-frame 80 megapixel resolution with a dynamic range of 12.5 f-stops. The IQ180 also features the sharpest, most vibrant, highest-resolution camera screen ever. The large 3.2” retina type, 1.15 megapixel high resolution display delivers a pixel density so high, that your eye is unable to distinguish between individual pixels which enables you to check even very fine details instantly.

Combining a new multi touch screen and the intuitive 4-button navigation, the IQ180 makes it easier than ever to navigate between different menus and features. The multi touch screen lets you zoom, pan and browse through images or menus fast, and the unique instant zoom function allows you to zoom with the tap of a finger.

The first product of its kind to feature a USB3 connection, the IQ180 facilitates extremely fast image transfers. The IQ180 also features a FireWire 800 connection, ensuring the fastest tethered capture speeds possible today. For untethered shooting, the IQ180 digital back’s new memory card interface is so fast that it eliminates buffering delays, supporting continuous shooting until a card is filled.

 

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Stuff people say

"All photographs are accurate. None of them is the truth." - Richard Avedon - 1984

 

 "I have not failed. I've just found 10,000 ways that won't work." - Thomas Alva Edison

 

"Any photographer who says he’s not a voyeur is either stupid or a liar." - Helmut Newton

 

"You don’t have to sort of enhance reality. There is nothing stranger than truth." - Annie Leibovitz


"When you find yourself beginning to feel a bond between yourself and the people you photograph, when you laugh and cry with their laughter and tears, you will know you are on the right track." - Weegee


" The camera is much more than a recording apparatus. It is a medium via which messages reach us from another world." - Orson Welles


"Some people's photography is an art. Not mine. Art is a dirty word in photography. All this fine art crap is killing it already." - Helmut Newton


"Our virtues and our failings are inseparable, like force and matter. When they separate, man is no more. " - Nikola Tesla


"I think all art is about control - the encounter between control and the uncontrollable." - Richard Avedon


"The first 10 000 shots are the worst." - Helmut Newton


"Ultimately success or failure in photographing people depends on the photographer's ability to understand his fellow man." - Edward Weston


"If you want reality take the bus." - David LaChapelle


"You don't take a photograph, you make it." - Ansel Adams


"When I have sex with someone I forget who I am. For a minute I even forget I’m human. It’s the same thing when I’m behind a camera. I forget I exist." - Robert Mapplethorpe


" Great photography is always on the edge of failure." - Garry Winogrand

 

"I don’t think photography has anything remotely to do with the brain. It has to do with eye appeal." - Horst P. Horst


"Be yourself. I much prefer seeing something, even it is clumsy, that doesn't look like somebody else's work." - William Klein


"Avedon claims to have been the best photographer in the '60s - bullshit - Bob Richardson was - despite or because of being insane and strung out on drugs, I managed to do photographs that are considered iconic - being known as the 'photographer's photographer' means I lead and they follow - I'm broke and they are rich." - Bob Richardson

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