IMPOSSIBLE ANNOUNCES BREAKTHROUGH IN ANALOG INSTANT CAMERA DEVELOPMENT
NEW MODULAR PLATFORM IS BASIS FOR VARIOUS NEW ANALOG INSTANT DEVICES
FIRST CONCEPTS INTRODUCED IN KICKSTARTER CAMPAGIN AND AT PHOTOKINA 2012
New York, USA, 10 September 2012. – After 18 months of intense research and development, Impossible today introduces a groundbreaking module for analog instant photography: A high precision platform named “Impossible FPU” (Film Processing Unit), that processes and develops Impossible instant film. This highly advanced device is the basis for a range of new analog instant cameras and hardware concepts to be introduced in 2013.
When Polaroid discontinued camera production in 2007, all know-how, machinery and components linked to analog instant camera production were being disrupted. With Impossible being dedicated to today’s creative market of analog instant photography by re-inventing new instant film materials, the development of a new analog instant hardware was the next major ambition. Impossible reinvented the FPU from scratch, based on today’s available components and materials and new expectations and demands.
The IMPOSSIBLE FPU (Film Processing Unit)
The Impossible FPU will serve as the high-precision heart and modular platform of new analog instant photography instruments. All 48 components have been newly developed, including a new gear system, and unlike classic Polaroid hardware the FPU features a modern and ecological rechargeable battery. This allows the use of new, dedicated Impossible film packs that will no longer contain a disposable battery.
Prof. Achim Heine, designer of the FPU and Impossible R&D team member explains: “Classic Polaroid cameras were not much help when facing the challenge of developing a new instant camera concept. We had to rethink and develop innovative ideas for the future to make this possible. Today we are very excited to present the FPU as a new basis that will allow for a range of exciting and affordable analog instant instruments.”
The Impossible FPU was developed by the Impossible R&D team in partnership with DHW of the former Rollei Factory in Braunschweig, Germany.
First concept studies based on the new FPU will be introduced at Photokina 2012.
THE IMPOSSIBLE INSTANT LAB
The first hardware concept based on the FPU is the IMPOSSIBLE INSTANT LAB, presented in a Kickstarter campaign launching today. This innovative tool turns digital iPhone images into real analog instant photos on Impossible film, using an accompanying Impossible iPhone app. Florian Kaps, founder of Impossible explains:
“The Instant Lab is the Impossible answer to a question that we have been posing for a long time: Is there a convenient but truly analog way to transfer our everyday’s iPhone images into these unique, real and magic photographs we love so much? The experience of now finally merging the digital with the analog world of photography using this Impossible machine exceeds our wildest expectations."
The Instant Lab will see its first life appearance at TechCrunch Disrupt SF 2012.
To jump from the working prototype to production the Instant Lab is currently featured in a Kickstarter campaign, running until October 8 and looking to raise a minimum of USD 250,000. If successful it is planned to introduce the Instant Lab in February 2013. All details can be found on http://www.kickstarter.com/projects/impossible/impossible-instant-lab-turn-iphone-images-into-rea
IMPOSSIBLE AT PHOTOKINA 2012
Visit Impossible at the Photokina 2012 were further hardware concept studies based on the FPU will be introduced. September 18-23, 2012, Hall 2.1., Booth D020