In the digital era, having a company profile website is one of the important things. Whatever type of business you have or whatever sales strategy you are pursuing, having a company profile website will be very beneficial.
One of the benefits of a company profile website is that it makes it easier for people to find your business. In addition, the existence of a website can increase the company’s popularity on the internet.
Therefore, the manufacture should not be arbitrary but must be made as attractive as possible. Here are some examples of company profile websites that you can use as inspiration. But before that, it’s good to know an explanation about the company profile website first.
A company profile website is a website that presents a detailed company or business profile, ranging from permits, products, services, vision, and mission, to company management.
With a company profile website, many benefits are obtained. Among other things, making it easier for various parties such as clients, potential customers, business partners, and potential investors to obtain information related to the company.
In addition, there are many benefits of a company profile website for a company, such as:
The main function of the company profile website is only to provide important information related to the company. However, there is nothing wrong if you design a website with an attractive and professional design.
Website design plays an important role in showing the company’s image. So, if you are still confused about how to design an attractive company profile website? In the following, Vocasia provides some examples of the best company profile websites which of course you can use as a reference in choosing or modifying a template. Let’s see them one by one!
The first example of an interesting company profile website is the Gojek profile website. With a simple, modern look using dark colors with distinctive communicative copywriting. Gojek has succeeded in creating a website that is concise and easy to access, even though it displays dense information.
In addition, this website also displays a variety of services in the form of interactive cards, which are directly linked to the link to the info page for each service.
Website Gates of Olympus can be one of the company profile sites in the field of the online game software. It has a very simple design with a complete menu, starting from how to play, promos and bonuses, feature information, and other profitable games.
Slot Olympus is one of the best slot online games that can be found out there. Not only do they capable of making a huge profit for the players, but the game itself is also very entertaining. Developed by Pragmatic Play, Olympus Slot can be played on a worldwide scale.
On the homepage, players can immediately play the game Gates of Olympus, both the demo version and the original game using a credit balance. You have to get the same series of symbols to win the game. And there is a 24-hour live chat feature that will help solve the problems experienced by the players.
The company profile website that is no less interesting is Samsung. With a website design that is dominated by white, this website looks very simple and modern. This design also makes website visitors immediately focus on seeing the products displayed on the website.
The use of a white background really makes Samsung products stand out. In addition, the easy navigation allows visitors to immediately find what they are looking for. The Samsung website also has a chat feature located on the bottom right side.
Majoo’s website can be an example of a company profile site in the field of entrepreneurial applications. The appearance of this website is designed in a minimalist manner with the dominance of light colors. The components that make up the website are also quite complete, ranging from feature information, application solutions for every type of business, and client testimonials, to CTA.
On the homepage, visitors are immediately invited to convert, simply by entering an email to try the application for free. This website also displays a Maboo company profile video at the bottom for visitors to complete an introduction to the company.
When you hear the word Apple, you immediately think of its elegant and luxurious products. This also applies to their profile website. Display design that uses black and white, giving the effect of dark mode and light mode at the same time.
The choice of two contrasting colors, black and white, makes Apple’s website look eye-catching and elegant. In addition, Apple designed their website with a short header height and filled with menus about the products they have. Then the placement of the apple logo itself is located on the left.
Another example of a company profile website display that is no less interesting is Starbucks. Similar to previous company profile websites, this website is also designed with a simple and modern look.
However, what is no less interesting than this website, is the layout selection which is divided into two sides, namely right and left. These two layouts are then filled with pictures and text alternately. The picture on the right, writing on the left, and vice versa.
The next example of a cool company profile website that you can use as inspiration is the Philips profile website. The display design that they make tends to be very simple, only showing large photos equipped with writing.
It can be said that the design appearance of the Philips profile website is quite unique because it is different from the profile website design in general. In addition, the advantages of this website are the selection of attractive photos and the color of each photo being different. This makes the website look very attractive and not monotonous.
The next example of a company profile website is Mcdonald’s. The McDonald’s profile, the website carries a simple and modern look. The placement of the navigation menu layout on the top right makes it easier for visitors to find the information they are looking for.
The components of the website content are also quite complete. Starting from company profiles, menu-related information, promos, and news articles, to a list of McD outlet locations throughout Indonesia. Interestingly, some menus contain information on the nutritional content of foods, such as total energy, fat, sugar, and sodium. In addition, this website can also place orders that are directly directed to the McDelivery website.
Knowing the easy steps for creating video content must be learned, especially for those of you who want to improve your marketing strategy. Utilizing a business strategy using video content is the right way because its popularity is increasing very quickly. In fact, according to research conducted by Hubspot, it says that 50% of people would prefer to see a product that uses video content over other types of content.
Easy steps to create video content are not difficult if you already know the points. Even now, all brands/businesses need video marketing as a strategy to market them. Video marketing is the practice of planning ideas, creating, editing videos, publishing, and of course promoting the content for business. The most common types of platforms used for video marketing are Facebook, YouTube, Instagram, and many more.
If you want good quality video content, then you have to use maximum methods. Making good videos doesn’t come at a cost. Even with a small budget, you can make videos that look good and professional. Considering that video marketing is very important, you must be able to work out a minimum budget for a content marketing video.
The existence of video has now become a mandatory content format that must always be there for online businesses. In fact, based on facts from several researchers, 2020 will be the year in which online business movers will maximize video content for their marketing strategies. Today, YouTube is the largest video platform in the world. Based on research, people spend more time watching YouTube. In a day, people will watch 1 billion hours of videos on YouTube.
In its benefits as an online business, 72% of consumers prefer to watch a video about a product rather than having to read the description. This is one of the reasons why video marketing is important. This is also based on research which says that 90% of consumers state that having a video will help them make a decision to buy a product. So that this video will help consumers be more interested in the products that you will sell later.
The large number of studies showing that video content has a major influence on marketing strategy turns out to make many business activists want to execute it as soon as possible. And what you need to know is that creating video content for marketing does have tricks to make it more attractive to customers. How do you create engaging video content? Here are easy steps to create video content for marketing strategies:
Storyboard is a visual outline for your video. For simplicity, storyboards are often referred to as video designs. By making a video design first, the video will have a more purposeful purpose. And of course, the results are also more leverage. This can consist of images that will describe what you want the video content to look like. Here you can also add important points that you want to convey in the video.
Evaluating the type of content is very important. People will expect a lot from the videos you make. One of the important goals of evaluating video content is so that the type of content and the target is really suited the business that is being run. This is also so that later the video content that you create is more targeted so that the promotion is also easier.
If you don’t have your own studio yet, you can choose a suitable place, according to the storyboard you have made. Besides that, prepare the tools that will be used to carry out the video shooting process such as lights, tripods, microphones, and many other needs. To anticipate the many expenses, you can redecorate your private home or work desk. The most important of the video is visual. From here you can determine which place is most suitable and visually appealing.
Here you can do the best recording you have to do. You may record more than 1 so that later it will be easier which one is the best. After that do the editing. You don’t need to worry about having to edit with an application that you are not good at because there are many free applications specifically for video editing. All you have to do is add after-effects to the marketing video you choose.
Implementing video SEO is very important so that the marketing strategy you are doing has maximum results. By using video SEO, you must create a video file name before uploading. Here you can play the appropriate keywords that are suitable for your product. The right keywords that match your product will make it easier for other people to find your product.
Not only giving a name to the title, you also have to determine the video title. To get a good ranking on search engines, you must provide a title that matches the contents of your video. To get the most out of it, video SEO must also have closed captions. This can be a short description of your video. Closed captions will also help people who are looking for the video content that you create.
Not a long-winded video that will grab attention. But here you can just make short videos of short duration because they are considered more effective. In general, making short videos with content that is right on target will be more interesting than long videos without clear goals. Techniques for creating content marketing videos are creative, innovative, economical, and able to plan carefully.
Content strategy includes topic selection, content format, good writing, design, and promotion to enhance your business. In making video marketing, you have to apply what is called a content strategy. You can take this from feedback from the target audience you have chosen. Utilizing feedback from the target audience will make it easier for you to improve your content strategy which is important for business progress.
Video marketing will really help with marketing strategies. Especially in 2022, all online business movers will compete in improving the quality of the online business that is being run.
In this digital-based modern era, human activities are lightened by the presence of technology. In fact, not infrequently some jobs born and raised are supported by digital technology. Some jobs in the digital world that are currently booming and making a lot of money are YouTubers, photographers, and celebrities. These jobs are assisted by a technology called the camera.
In an effort to produce content in the form of good photos and videos, of course, you must use the best camera. For beginners who will plunge into the digital world, you should use a camera that is easy to operate. Besides being easy to operate, you also have to look at the advantages and disadvantages, yes. Each type of camera also has a price from the most affordable to the most expensive. Beginners must consider these three things when choosing a camera to use. Then, what brands and types of digital cameras are suitable for beginners?
The Nikon D3500 is a digital DSLR camera. This camera is equipped with an APS-C sensor and a clarity level of 24.2 MP. The screen width is 3 inches. The maximum burst speed the Nikon D3500 can do it as fast as 5fps. The largest video resolution that can be captured in 1080p with full HD quality.
With the specifications that are owned, the Nikon D3500 has advantages and disadvantages. The standard width fits perfectly in the hand and makes it stable. However, this camera does not yet have a touchscreen feature and the screen is not flexible. Video capture is quite slow is also a drawback of the Nikon D3500. With specifications and a fairly cheap price, the Nikon D3500 is suitable for beginners.
Canon EOS 200D is included in the type of DSLR. This digital camera has a resolution of 24.2 MP, weighs 453 grams, and is 3inch wide. Video speed and resolution are owned, the same as the Nikon D3500.
This camera has screen guidance and maximum aperture options. Canon EOS 200D is equipped with a touchscreen feature. This will make it easier for beginners to operate the camera. Unfortunately, the kit lens, it has is only f/4.
Sony A6000 is a type of mirrorless camera. This camera has a slim body and is stable when held. The shooting speed is 11fps and the image resolution is 24 MP, making the shots clear and sharp.
The screen width is 3 inches. This camera is equipped with 2 external memory slots. Features HDMI, USB port, WI-fi, and NFC, proving that this camera is very easy to operate.
The Canon EOS 2000D is a DSLR-type camera with a fairly cheap price. Although relatively cheap, this camera has pretty good specifications. Canon EOS 2000D has a resolution of 24.2 MP which makes the capture clear. The creative auto feature really helps beginners to operate the camera with maximum results.
In addition to the Canon EOS 2000D, the Canon EOS 4000D is a DSLR camera with a super cheap price. Canon EOS 400D is equipped with intelligent features that make it easy for beginners.
However, this camera has a fairly low resolution of 18 MP. Another drawback it has is that there is no image stabilizer on the lens. Even though it has many shortcomings, the Canon EOS 4000D is still suitable and worth it for beginners.
Read also: Understanding Dynamic Range in Photography
A mirrorless camera that is suitable for beginners is the Fujifilm X-T200. This camera has a camera resolution of 24.2 MP. The ISO is 51200 with a video resolution of 3840 x 2160 pixels. The Fujifilm screen is quite wide, which is 3.5 inches.
The Fujifilm X-T200 is the camera of choice for beginners because of its superior specifications. This camera is also very good for YouTubers because it is able to record videos with 4K resolution.
Read also: Understanding Photography
This type of DSLR digital camera is quite worth it for beginners who are about to dive into the world of YouTube. With a fairly affordable price, this camera is capable of recording videos up to 4K. Not only that, the Nikon 1 J5 is equipped with Wi-fi, NFC, and flip-on features on the screen. Although cheap, this camera is equipped with a kit lens that supports your vlog activities even better.
The Pentax K-70 has specifications that are superior to other beginner cameras. This camera has a fairly high level of clarity and a burst speed of up to 6fps. The Pentax K-70 is also designed with a strong body to withstand the weather.
The strength and stabilization of the Pentax K-70 make it worth it for beginners.
This mirrorless camera supports beginner photo/videographer activities. This camera can be customized as desired easily. The Panasonic Lumix DMC GX85 is the choice when shooting in the hot sun without fear of poor image quality. Not only that, the video resolution of 4K will support beginners when taking clear videos.
Sony A5100 is the best choice for beginner YouTubers. The sound quality in the video produced by this camera is very clear. The image quality of the Sony A5100 is quite high, which is 24.3 MP. The touch screen and Flip Up feature add to the appeal and make it easier for beginners in the world of photography. The shooting speed is also unquestionable because it reaches speeds of up to 6fps.
From some of the recommendations above, novice friends can determine the best camera for friends. Do not forget to pay attention to its uses, advantages, and disadvantages. Make sure it fits your budget, okay? You can also find out more information about camera prices here.
Are you in the graphic design world? Of course, you are familiar with this Adobe Illustrator application, yes. This application is very often used to design various things. You can create amazing objects just by using this app. Then, what is Adobe Illustrator?
Adobe Illustrator is a software made by Adobe company. This application has the function of creating graphic works. You can draw brushes digitally through this Adobe Illustrator application. You can explore various designs and their complete components and apply them in it.
You can create various forms of work through the Adobe Illustrator application. The works that you can make include logos, icons, illustrations, product packaging, typography, to large advertisements on billboards. It’s really interesting, isn’t it? Definitely very interesting and amazing.
You can make various designs according to your interests. For example, you want to design a beverage product to make it more attractive. You can take advantage of the various features and tools in it to create it. Adding various other objects can also be done, you know. Come on, learn the excellent features of Adobe Illustrator.
The core tool of Adobe Illustrator is called the pen tool. With the pen tool, you can draw almost any shape you can imagine. For example, you want to draw a doll. Of course, you can make it by drawing the line of the pen and directing it according to your imagination. In addition, you also need to make a concept first so that you can draw and direct the pen tool more directed.
Make sure you make the dots that are connected to form an object. There is also an option to change the sharpness of the intersection angle of your image in order to provide variations in the shape of the image. It all depends on your creation, yes.
In addition to the pen tool, another tool that you can use for shape modification is the pathfinder. Pathfinder is used to modifying the shape of an object based on certain other objects. You can process two different shapes according to your creativity. For example, making a combination of shapes from a circle or separating the two objects into other objects. There are many variations of the pathfinder with different functions. You can modify the object into a whole piece, round, triangle, to other slice shapes according to your design needs.
The way this Adobe Illustrator tool works is by duplicating the color or pattern of one object. After that, the color or pattern will be placed on another object that you have specified. You can combine them into a single unit according to a predetermined design plan.
Read also: Understanding Photography
You can apply this when you want to create different designs creations between objects. You can be more creative with the patterns or colors that you have applied to that one object. The final design can be very stunning as long as you are good at creating good combinations of patterns or colors.
A tool that of course should not be missed types. With this tool, you can type whatever you want. You can also set various types, sizes, and spacing between fonts. You can choose the color according to your design, yes. Then choose the type of font that matches the design object you want to create.
When you create a design that focuses on promoting something, of course, the text becomes an important part of it. Therefore, emphasize easy-to-read fonts and avoid choosing complex fonts. You can adjust to the needs and goals of the design.
The next excellent tool from Adobe Illustrator is the pattern. Through this feature, you can create patterns without having to repeat certain designs. That way, your digital design process will be more efficient. You simply create an initial design or pattern based on a predetermined pattern model. Then continue by duplicating the pattern object you selected. For example, when you want to make a polka dot pattern. You don’t need to make circles one by one. Simply duplicate the polka dot pattern from one side to the other.
Well, that’s the presentation related to Adobe Illustrator. You can learn the meaning and try to find out about the application. Then you can practice the various features or tools in it. Make good use of various features, yes. Use these features according to your needs. You can also create amazing designs. Try to explore more about this application and make works according to your creative abilities. Good luck!
The world of photography is not only limited to equipment. You also need to know more about photos so that your shots are more interesting. One thing that needs to be studied is the dynamic range. Dynamic range is very important in the world of photography because it is related to color. Dynamic range can shape the appearance of a photo, and its contrast, especially for high-contrast subjects.
Dynamic range in photography can be defined as the range (from minimum to maximum) of the luminance (lighting) of a photographed scene. Dynamic range can also be related to the intensity range of the camera sensor in recording images, both in the shadow and highlight areas.
Maximum luminance is generally the area where the light source is located (e.g. Sun or sky). It can also be in areas with high reflective levels (e.g. Mirrors that reflect light). While the minimum luminance is a dark area or under shadow. The area usually has a low reflection (e.g. Rocks).
The human eye has a very wide dynamic range. Humans can distinguish between dark and light areas with amazing speed and accuracy. However, the camera sensor has a much narrower viewing angle. The camera sensor struggles to capture details of dark and light areas at the same time. Therefore, the camera cannot record the entire area perfectly. Due to under or over-exposure. This is the reason why photographing landscapes with different light contrasts can be very difficult.
Each photo object has a different dynamic range. A high dynamic range means that the difference in luminance between the maximum and minimum is very large. In general, landscape objects are scenes with a medium-high dynamic range. The sun and sky are generally very bright, while the foreground generally lacks light so it looks dark.
The average modern digital camera, both DSLR and Mirrorless, has a dynamic range between 12 and 14. A camera as expensive and sophisticated as the Nikon D850 only has 14.8 stop dynamic range. A high dynamic range, number does not guarantee accurate results. The screen of a camera with 14 stops of dynamic range is only able to display 10 stops.
Adorama divides 2 dynamic ranges that must be considered, namely the dynamic range of photo objects, and the ability of the dynamic range itself. As long as the dynamic range of the photo object does not exceed the camera’s capabilities, we can still produce photos with perfect exposure.
Do you know why each camera has a different dynamic range? The difference in dynamic range is actually due to the pixel size. The bigger the pixels, the more light it can contain. Pixels can be thought of as a container of collected light. So, if the light is full it cannot accommodate more information. The size of the sensor plays a role, the bigger the sensor, the more pixels the sensor can accommodate.
Because the closer they are, the more they “interfere” with each other electronically, therefore the distance between pixels is very important. This is called noise and can reduce the dynamic range. When camera manufacturers decide on the dynamic range their sensors use, it’s usually measured by shooting in perfect conditions. Shooting in JPEG will reduce the dynamic range because the camera system will correct the contrast and saturation of the photo. Increasing the ISO will also reduce the dynamic range of the sensor.
The dynamic range is represented by a histogram showing the brightness range of the subject from black on the left to white on the right. The width of the histogram chart represents the dynamic range of the camera sensor.
On the left side of the histogram represents the camera’s ability to “record” the dark parts and on the right the bright parts. If these two parts are not “cut off” then the exposure of the image can be said to be perfect.
The Exposure to The Right (ETR/ETTR) technique does not always work to ensure a balanced dynamic range. Chances are when you drag the histogram to the right, the dark will lighten up, but the light will get lighter and lose detail in that part.
The dynamic range capability is not always accurate, so in photography, we know the terms exposure bracketing and neutral density filter. Exposure bracketing is shooting (on average) three exposure values (light-medium-dark) which are then combined into a single frame after shooting. Currently, many cameras are able to do it without having to be ‘edited’ in the editing application.
Read also: Master Adobe Illustrator, Create Stunning Design Works!
This technique is often referred to and most of it has become a camera feature, namely HDR (High Dynamic Range). Dark and light exposure will be combined to produce the right exposure. While the neutral density (ND) filter is a photography accessory to make a photo object darker than the original. ND filters are also often used for long-exposure shooting techniques.
The development of camera technology is now able to produce images with ideal exposure, even though everything has to go through post-processing or editing.
The ability of a camera to capture detailed images in the dark and light ranges is very important. But it’s a different story in landscape photography. Dynamic range is an important feature in determining the selection of a camera for the needs of shooting nature and landscapes.
Dynamic range can have a big impact on the editing process. RAW format camera photos are able to display detailed results in the image after the highlight and shadows balancing process.
The HDR feature can be an alternative choice to reduce image editing, although not all cameras can be optimal. Of course, each brand has a different technology and approach. The need for a good dynamic range is because the image object in a wider landscape includes more space for highlights and shadows.
However, the sharpness and detail of the image in the shadows is not entirely a matter of dynamic range. But also, how to select the lens aperture in the exposure triangle to determine a wider depth of field.
This is an explanation of dynamic range in photography. If you are interested in learning more about the world of photography, take the Photo assistant course here!
Often people think that taking a photo is very easy, many think that taking a photo is just a push of a button and then it becomes a good photo. In fact, there are many aspects that must be studied to be able to produce a good photo. Well, this time let’s understand together about photography techniques.
Photography is defined as the art and production of images and light on a film or surface that is sensitized. Meanwhile, according to Wikipedia, photography comes from English, namely ‘photography’ which comes from the Greek ‘photos’ which means light, and ‘Grafo’ which means writing or painting. According to Ansel Adams, photography is a powerful medium of expression and communication, offering an infinite variety of executions, interpretations, and perceptions. In addition, we can also interpret photography as a way of painting using light media.
Based on the definition of photography above, it can be concluded that photography is the activity of taking pictures through a camera to produce works of art and can be enjoyed either by oneself or by the public. Therefore, photography has many techniques that can help in producing various works that make people interested to see them.
Often people think that taking a photo is very easy, many think that taking a photo is just a push of a button and then it becomes a good photo. In fact, there are many aspects that must be studied to be able to produce a good photo. Well, this time let’s understand together about photography techniques.
To become a photographer, of course, you don’t just have to have ‘wow’ equipment in the sense of a complete type of camera and lens. One of the most important keys for photographers is mastering photography techniques. There are so many photography techniques that will add variety and beauty to photos so that they are interesting and not monotonous, including:
Zooming is a technique that makes the main object clearly visible, while the background looks blurred. This technique serves to emphasize the object and make it more striking. Focal length changes can only be made with a zoom lens, use a shutter speed of no more than 1/30 second to produce the impression of motion. In applying this technique you should use a tripod.
Panning is a photographic technique used to freeze the motion of a moving object. How to do panning is to move the camera in the direction of the movement of the object you want to shoot so that the object will appear to be in focus, while the background will appear blurry.
Is a technique of photographing an object that is moving, such as water, or people who are exercising, as if we can stop the moving object. The way to apply this technique is to use a high shutter speed.
Read also: Understanding Dynamic Range in Photography
Macro is a photo technique taken at a very close distance to get high detail on a small object. Macro photos usually have a 1:1 ratio where the resulting image is the same size as the original object.
Silhouette is a photo technique where the object looks dark while the background or photo background has a lighter color. How to apply this technique is to place the object or subject in front of the light by adjusting the exposure on the camera.
Bulb is a photo technique of drawing using light, in contrast to the notion of photography which paints with light. The bulb shoots light on light. The way to apply this technique is to set the camera’s shutter speed as long as possible so that it will get the lines produced by moving glowing objects.
The image capture technique is a technique for selecting the area in the photo frame. There are several ways to take pictures, including:
An extreme long shot is a technique in which the camera is positioned as far away from the subject as possible, usually using a wide lens, the goal of which is to make the subject in the frame appear small when compared to the surrounding locations.
Long shot is a technique of taking pictures with a wide frame area, the art of which in addition to the main object of the background is also captured by a camera with a large enough area. Unlike the extreme long shot, this technique has a limitation, namely if the object is a human from head to toe, but still provides a little space around the object.
Read also: Master Adobe Illustrator, Create Stunning Design Works!
Medium long shot is a shooting technique with a narrow frame area and only takes part of the body. If the object of the photo is a human, the limit is only from the knee to the limit of the head and gives a little space above the head.
Close-up is a technique of taking pictures closer to human objects from shoulder to head. The close-up technique is used to show details of a person’s character or facial expressions.
Big close-up is a shooting technique that only takes detailed facial parts of human objects, usually if the photo object is a human, the limit of taking photos is only from the face. The goal is to expose facial expressions more clearly.
Extreme close-up is a technique of taking pictures more centered on only one particular part of the object in detail. The scope of the fame area only focuses on certain parts, for example on humans, namely the eyelids, nose, or lips.
Those are some photo techniques that are usually applied by photographers to make photos more interesting, actually, there are many more about photo techniques that can be discussed but will be discussed in future articles. Please be creative, hopefully, this brief explanation is useful.
