Knowing the easy steps for creating video content must be learned, especially for those of you who want to improve your marketing strategy. Utilizing a business strategy using video content is the right way because its popularity is increasing very quickly. In fact, according to research conducted by Hubspot, it says that 50% of people would prefer to see a product that uses video content over other types of content.
Easy steps to create video content are not difficult if you already know the points. Even now, all brands/businesses need video marketing as a strategy to market them. Video marketing is the practice of planning ideas, creating, editing videos, publishing, and of course promoting the content for business. The most common types of platforms used for video marketing are Facebook, YouTube, Instagram, and many more.
If you want good quality video content, then you have to use maximum methods. Making good videos doesn’t come at a cost. Even with a small budget, you can make videos that look good and professional. Considering that video marketing is very important, you must be able to work out a minimum budget for a content marketing video.
The existence of video has now become a mandatory content format that must always be there for online businesses. In fact, based on facts from several researchers, 2020 will be the year in which online business movers will maximize video content for their marketing strategies. Today, YouTube is the largest video platform in the world. Based on research, people spend more time watching YouTube. In a day, people will watch 1 billion hours of videos on YouTube.
In its benefits as an online business, 72% of consumers prefer to watch a video about a product rather than having to read the description. This is one of the reasons why video marketing is important. This is also based on research which says that 90% of consumers state that having a video will help them make a decision to buy a product. So that this video will help consumers be more interested in the products that you will sell later.
The large number of studies showing that video content has a major influence on marketing strategy turns out to make many business activists want to execute it as soon as possible. And what you need to know is that creating video content for marketing does have tricks to make it more attractive to customers. How do you create engaging video content? Here are easy steps to create video content for marketing strategies:
Storyboard is a visual outline for your video. For simplicity, storyboards are often referred to as video designs. By making a video design first, the video will have a more purposeful purpose. And of course, the results are also more leverage. This can consist of images that will describe what you want the video content to look like. Here you can also add important points that you want to convey in the video.
Evaluating the type of content is very important. People will expect a lot from the videos you make. One of the important goals of evaluating video content is so that the type of content and the target is really suited the business that is being run. This is also so that later the video content that you create is more targeted so that the promotion is also easier.
If you don’t have your own studio yet, you can choose a suitable place, according to the storyboard you have made. Besides that, prepare the tools that will be used to carry out the video shooting process such as lights, tripods, microphones, and many other needs. To anticipate the many expenses, you can redecorate your private home or work desk. The most important of the video is visual. From here you can determine which place is most suitable and visually appealing.
Here you can do the best recording you have to do. You may record more than 1 so that later it will be easier which one is the best. After that do the editing. You don’t need to worry about having to edit with an application that you are not good at because there are many free applications specifically for video editing. All you have to do is add after-effects to the marketing video you choose.
Implementing video SEO is very important so that the marketing strategy you are doing has maximum results. By using video SEO, you must create a video file name before uploading. Here you can play the appropriate keywords that are suitable for your product. The right keywords that match your product will make it easier for other people to find your product.
Not only giving a name to the title, you also have to determine the video title. To get a good ranking on search engines, you must provide a title that matches the contents of your video. To get the most out of it, video SEO must also have closed captions. This can be a short description of your video. Closed captions will also help people who are looking for the video content that you create.
Not a long-winded video that will grab attention. But here you can just make short videos of short duration because they are considered more effective. In general, making short videos with content that is right on target will be more interesting than long videos without clear goals. Techniques for creating content marketing videos are creative, innovative, economical, and able to plan carefully.
Content strategy includes topic selection, content format, good writing, design, and promotion to enhance your business. In making video marketing, you have to apply what is called a content strategy. You can take this from feedback from the target audience you have chosen. Utilizing feedback from the target audience will make it easier for you to improve your content strategy which is important for business progress.
Video marketing will really help with marketing strategies. Especially in 2022, all online business movers will compete in improving the quality of the online business that is being run.
The world of photography is not only limited to equipment. You also need to know more about photos so that your shots are more interesting. One thing that needs to be studied is the dynamic range. Dynamic range is very important in the world of photography because it is related to color. Dynamic range can shape the appearance of a photo, and its contrast, especially for high-contrast subjects.
Dynamic range in photography can be defined as the range (from minimum to maximum) of the luminance (lighting) of a photographed scene. Dynamic range can also be related to the intensity range of the camera sensor in recording images, both in the shadow and highlight areas.
Maximum luminance is generally the area where the light source is located (e.g. Sun or sky). It can also be in areas with high reflective levels (e.g. Mirrors that reflect light). While the minimum luminance is a dark area or under shadow. The area usually has a low reflection (e.g. Rocks).
The human eye has a very wide dynamic range. Humans can distinguish between dark and light areas with amazing speed and accuracy. However, the camera sensor has a much narrower viewing angle. The camera sensor struggles to capture details of dark and light areas at the same time. Therefore, the camera cannot record the entire area perfectly. Due to under or over-exposure. This is the reason why photographing landscapes with different light contrasts can be very difficult.
Each photo object has a different dynamic range. A high dynamic range means that the difference in luminance between the maximum and minimum is very large. In general, landscape objects are scenes with a medium-high dynamic range. The sun and sky are generally very bright, while the foreground generally lacks light so it looks dark.
The average modern digital camera, both DSLR and Mirrorless, has a dynamic range between 12 and 14. A camera as expensive and sophisticated as the Nikon D850 only has 14.8 stop dynamic range. A high dynamic range, number does not guarantee accurate results. The screen of a camera with 14 stops of dynamic range is only able to display 10 stops.
Adorama divides 2 dynamic ranges that must be considered, namely the dynamic range of photo objects, and the ability of the dynamic range itself. As long as the dynamic range of the photo object does not exceed the camera’s capabilities, we can still produce photos with perfect exposure.
Do you know why each camera has a different dynamic range? The difference in dynamic range is actually due to the pixel size. The bigger the pixels, the more light it can contain. Pixels can be thought of as a container of collected light. So, if the light is full it cannot accommodate more information. The size of the sensor plays a role, the bigger the sensor, the more pixels the sensor can accommodate.
Because the closer they are, the more they “interfere” with each other electronically, therefore the distance between pixels is very important. This is called noise and can reduce the dynamic range. When camera manufacturers decide on the dynamic range their sensors use, it’s usually measured by shooting in perfect conditions. Shooting in JPEG will reduce the dynamic range because the camera system will correct the contrast and saturation of the photo. Increasing the ISO will also reduce the dynamic range of the sensor.
The dynamic range is represented by a histogram showing the brightness range of the subject from black on the left to white on the right. The width of the histogram chart represents the dynamic range of the camera sensor.
On the left side of the histogram represents the camera’s ability to “record” the dark parts and on the right the bright parts. If these two parts are not “cut off” then the exposure of the image can be said to be perfect.
The Exposure to The Right (ETR/ETTR) technique does not always work to ensure a balanced dynamic range. Chances are when you drag the histogram to the right, the dark will lighten up, but the light will get lighter and lose detail in that part.
The dynamic range capability is not always accurate, so in photography, we know the terms exposure bracketing and neutral density filter. Exposure bracketing is shooting (on average) three exposure values (light-medium-dark) which are then combined into a single frame after shooting. Currently, many cameras are able to do it without having to be ‘edited’ in the editing application.
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This technique is often referred to and most of it has become a camera feature, namely HDR (High Dynamic Range). Dark and light exposure will be combined to produce the right exposure. While the neutral density (ND) filter is a photography accessory to make a photo object darker than the original. ND filters are also often used for long-exposure shooting techniques.
The development of camera technology is now able to produce images with ideal exposure, even though everything has to go through post-processing or editing.
The ability of a camera to capture detailed images in the dark and light ranges is very important. But it’s a different story in landscape photography. Dynamic range is an important feature in determining the selection of a camera for the needs of shooting nature and landscapes.
Dynamic range can have a big impact on the editing process. RAW format camera photos are able to display detailed results in the image after the highlight and shadows balancing process.
The HDR feature can be an alternative choice to reduce image editing, although not all cameras can be optimal. Of course, each brand has a different technology and approach. The need for a good dynamic range is because the image object in a wider landscape includes more space for highlights and shadows.
However, the sharpness and detail of the image in the shadows is not entirely a matter of dynamic range. But also, how to select the lens aperture in the exposure triangle to determine a wider depth of field.
This is an explanation of dynamic range in photography. If you are interested in learning more about the world of photography, take the Photo assistant course here!
Often people think that taking a photo is very easy, many think that taking a photo is just a push of a button and then it becomes a good photo. In fact, there are many aspects that must be studied to be able to produce a good photo. Well, this time let’s understand together about photography techniques.
Photography is defined as the art and production of images and light on a film or surface that is sensitized. Meanwhile, according to Wikipedia, photography comes from English, namely ‘photography’ which comes from the Greek ‘photos’ which means light, and ‘Grafo’ which means writing or painting. According to Ansel Adams, photography is a powerful medium of expression and communication, offering an infinite variety of executions, interpretations, and perceptions. In addition, we can also interpret photography as a way of painting using light media.
Based on the definition of photography above, it can be concluded that photography is the activity of taking pictures through a camera to produce works of art and can be enjoyed either by oneself or by the public. Therefore, photography has many techniques that can help in producing various works that make people interested to see them.
Often people think that taking a photo is very easy, many think that taking a photo is just a push of a button and then it becomes a good photo. In fact, there are many aspects that must be studied to be able to produce a good photo. Well, this time let’s understand together about photography techniques.
To become a photographer, of course, you don’t just have to have ‘wow’ equipment in the sense of a complete type of camera and lens. One of the most important keys for photographers is mastering photography techniques. There are so many photography techniques that will add variety and beauty to photos so that they are interesting and not monotonous, including:
Zooming is a technique that makes the main object clearly visible, while the background looks blurred. This technique serves to emphasize the object and make it more striking. Focal length changes can only be made with a zoom lens, use a shutter speed of no more than 1/30 second to produce the impression of motion. In applying this technique you should use a tripod.
Panning is a photographic technique used to freeze the motion of a moving object. How to do panning is to move the camera in the direction of the movement of the object you want to shoot so that the object will appear to be in focus, while the background will appear blurry.
Is a technique of photographing an object that is moving, such as water, or people who are exercising, as if we can stop the moving object. The way to apply this technique is to use a high shutter speed.
Read also: Understanding Dynamic Range in Photography
Macro is a photo technique taken at a very close distance to get high detail on a small object. Macro photos usually have a 1:1 ratio where the resulting image is the same size as the original object.
Silhouette is a photo technique where the object looks dark while the background or photo background has a lighter color. How to apply this technique is to place the object or subject in front of the light by adjusting the exposure on the camera.
Bulb is a photo technique of drawing using light, in contrast to the notion of photography which paints with light. The bulb shoots light on light. The way to apply this technique is to set the camera’s shutter speed as long as possible so that it will get the lines produced by moving glowing objects.
The image capture technique is a technique for selecting the area in the photo frame. There are several ways to take pictures, including:
An extreme long shot is a technique in which the camera is positioned as far away from the subject as possible, usually using a wide lens, the goal of which is to make the subject in the frame appear small when compared to the surrounding locations.
Long shot is a technique of taking pictures with a wide frame area, the art of which in addition to the main object of the background is also captured by a camera with a large enough area. Unlike the extreme long shot, this technique has a limitation, namely if the object is a human from head to toe, but still provides a little space around the object.
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Medium long shot is a shooting technique with a narrow frame area and only takes part of the body. If the object of the photo is a human, the limit is only from the knee to the limit of the head and gives a little space above the head.
Close-up is a technique of taking pictures closer to human objects from shoulder to head. The close-up technique is used to show details of a person’s character or facial expressions.
Big close-up is a shooting technique that only takes detailed facial parts of human objects, usually if the photo object is a human, the limit of taking photos is only from the face. The goal is to expose facial expressions more clearly.
Extreme close-up is a technique of taking pictures more centered on only one particular part of the object in detail. The scope of the fame area only focuses on certain parts, for example on humans, namely the eyelids, nose, or lips.
Those are some photo techniques that are usually applied by photographers to make photos more interesting, actually, there are many more about photo techniques that can be discussed but will be discussed in future articles. Please be creative, hopefully, this brief explanation is useful.
